Today a worldwide mega-brand and the footwear industry's leading
manufacturer, Nine West was founded in 1977 by Fisher Camuto, a
wholesale producer of high-quality and moderately-priced
Brazilian footwear. A focus on style, choice, quality, and value
propelled the company towards an incredibly successful future.
Today owned by Jones Apparel Group, the company boasts 1,000
retail stores globally.
The Nine West brand has outstanding consumer awareness-over 54
percent of consumers recognize the brand and more than 41
percent own a pair of the company's shoes. While footwear is
certainly their forte, Nine West has expanded into other
categories to ensure their customer is "Dressed to the Nines".
Today the company also offers handbags, jewelry, accessories,
apparel, and luggage.
Our Nine West consumer is a fashion savvy, image conscious 18 to
54 year old who is a multi-dimensional goal-oriented woman. She
has a sense of style that is easily expressed by the new trends
in fashion. Because she has an ageless style, the Nine West
woman is a price sensitive smart shopper looking to obtain value
in her purchases.
With the recent addition of Nine West Girl, an eyewear
collection fashionably designed for the 8 to 14 year old, the
introduction to the Nine West world begins early. That's why the
Nine West Eyewear collection is right for her.
Because we offer eyewear for a multidimensional person, the Nine
West Eyewear collection is positioned to present today's styles
with a sharp, edgy contemporary attitude tied into a clean
design element. All at an attractive price point.
The Nine West design philosophy of "fashion first" applies to
all product categories including eyewear. The Eyewear offers
newness, fashion and sets the standard for innovation, value and
The collection features an assortment of metals and plastics in
an array of fashion colors. The range showcases thin, colorful
zyl double laminate frames in shapes that are suited for many
Also featured are the all-trendy rimless frames - fashionable
yet wearable and complements most faces. Other elements of the
Nine West assortment are sleek thin metal frames with
technologically innovative bowed temples for better facial